It’s official: Joe Burrow has the entire football world (and, let’s be honest, a solid chunk of the non-football world) in a chokehold. The Bengals’ franchise QB isn’t just an elite talent—he’s a full-on cultural phenomenon.
Whether you’re a die-hard fan, a casual observer, or just someone who’s seen his photos floating around your social media feed (probably captioned “future husband”), it’s impossible to escape the Burrow effect. So what is it about Joe Brrr that has everyone losing their minds? Let’s break it down:
1. He’s Actually That Good at Football

A lot of guys come into the NFL with hype, but very few live up to it like Burrow has. The man shredded SEC defenses at LSU, won a Heisman, and then turned the Bengals (yes, the Bengals) into a Super Bowl contender. He’s got pinpoint accuracy, ice in his veins, and the ability to make the game look stupidly easy.
2. The Swagger Is Unmatched

There are confident quarterbacks, and then there’s Joe Burrow, who walks into every game like he already knows the outcome. Whether it’s the iconic Cartier glasses, the cigars after championships, or his general aura of I’m better than you and I know it, he’s got the kind of cool that can’t be taught.
3. The “Joe Brrr” Nickname

Not many people can get away with a nickname that sounds like an ad-lib in a rap song, but Joe Brrr? Perfection. The internet gave him the name because of how “cold” (read: elite) his game is, and now it’s practically part of his identity.
4. He Dresses Like an NBA Player

NFL quarterbacks are not historically known for their fashion sense, but Burrow has singlehandedly changed that narrative. From fur coats to all-black suits to absurdly cool sunglasses, he shows up to games looking like he just left a Louis Vuitton campaign shoot.
5. The “Ohio’s Prince” Narrative

Burrow was born and raised in Ohio, played college ball in Ohio (briefly, at Ohio State), and now leads the Bengals, Ohio’s long-suffering NFL franchise. He’s basically football royalty in the state, which only adds to the legend.
6. He Took the Bengals Out of NFL Purgatory

Let’s be real: Before Burrow, the Bengals were basically background noise in the AFC. Now? They’re legitimate contenders every year. He didn’t just make them good—he made them must-watch TV.
7. His Interviews Are Gold

Burrow is the king of giving interviews that are both unintentionally hilarious and effortlessly confident. Whether he’s downplaying a game-winning drive like it was just another day at the office or delivering deadpan one-liners, he’s got serious main-character energy.
8. The LSU Legacy

Joe Burrow’s 2019 LSU season is still the stuff of legend. The Tigers went 15-0, he threw for 60 touchdowns (casual), and the team absolutely demolished everyone in their path. He left college football with arguably the greatest season in history, and we’re still talking about it years later.
9. Women Love Him. Men Want to Be Him.

Let’s be honest—half of the obsession with Burrow has nothing to do with football. The man is objectively good-looking, and every time he so much as breathes, the internet explodes. Meanwhile, guys everywhere are trying to figure out how to copy his effortless charm.
Related: The 15 Most Disappointing Quarterbacks of the 2024-25 NFL Season
10. He’s Just Getting Started

As much as people love him now, the scary part is that Joe Burrow is still entering his prime. He’s already taken the Bengals to a Super Bowl, and it feels like only a matter of time before he hoists a Lombardi. So yeah, the obsession is real—and it’s not ending anytime soon.