Golf may be a gentleman’s game, but modern pros are bringing plenty of swagger, style, and social media juice to the fairway. From smooth swings to bold fashion choices, today’s golfers are more than athletes—they’re brands.
Some players are elite on the course, others shine off it, but the most marketable ones do both. Here are the 20 golfers right now who are moving the needle, selling merch, and turning heads every time they tee it up.
20. Adam Scott
Adam Scott has timeless style, a silky swing, and looks like he walked out of a golf magazine. He may be lowkey, but brands love the elegance.
19. Ludvig Åberg
Ludvig is young, talented, and already drawing attention for his rapid rise. He’s got next-big-thing energy and a clean image that plays well.
18. Rickie Fowler
Rickie might not win every week, but he still sells hats, shoes, and vibes. His signature orange look is practically a brand on its own.
17. Collin Morikawa
Morikawa is calm, consistent, and already has two majors under his belt. His steady demeanor and polished image make him a sponsor’s dream.
16. Cameron Smith
Smith’s mullet, mustache, and laid-back attitude make him a walking personality. He’s got a “just hit bombs and chill” vibe that fans love.
15. Bryson DeChambeau
Love him or roll your eyes, Bryson gets people talking. His big drives and even bigger personality make him a marketing wild card.
14. Viktor Hovland
Viktor’s smile is infectious, and his game keeps getting better. He’s charming, relatable, and the kind of guy you’d want in a commercial or a group text.
13. Shane Lowry
Lowry brings big energy, major-winning grit, and a ton of likability. He’s got that everyman appeal with a champion’s pedigree.
12. Jordan Spieth
Spieth is still one of golf’s biggest names thanks to his fiery competitiveness and relatable emotions. He keeps fans glued to every shot—and that sells.
11. Patrick Cantlay
Cantlay is cool, calm, and calculated—mysterious in a way that adds intrigue. He’s not flashy, but he’s all business, and that resonates with a certain audience.
10. Jon Rahm
Rahm’s fiery passion, consistent dominance, and global recognition make him the full package. He’s built to win tournaments—and win over fans worldwide.
9. Dustin Johnson
DJ’s chill demeanor, big-time talent, and LIV storyline keep him in the headlines. He doesn’t say much, but his brand presence speaks volumes.
8. Justin Thomas
JT mixes skill with swagger and always keeps things fun. He’s one of the most visible American stars on and off the course.
7. Brooks Koepka
Koepka plays with a chip on his shoulder and embraces the “big moment” vibe. He’s a walking highlight reel with crossover appeal.
6. Matt Fitzpatrick
Fitzpatrick brings brains, brawn, and a sneaky sense of humor. His transformation into a major champion makes him incredibly easy to root for—and market.
5. Max Homa
Homa is social media gold, hilarious in interviews, and relatable to everyday golfers. He’s built for the modern golf fan and knows how to connect.
4. Tommy Fleetwood
Fleetwood’s hair alone is marketing magic, but his game is just as fun to watch. He’s beloved in Europe and is quickly growing his global appeal.
3. Rory McIlroy
Rory is a four-time major champ who’s never afraid to speak his mind. He’s global, articulate, and always in the spotlight.
Read More: 15 Most Boastful Golfers of All Time
2. Tiger Woods
Tiger doesn’t need to play every week to move the needle. He’s still the biggest name in golf and a brand juggernaut in any era.
Read More: Ranking the 15 Most Authentic Golfers of All Time
1. Scottie Scheffler
Scheffler is dominating on the course and staying humble off it. He’s got the perfect combo of substance and simplicity for a lasting brand.
Read More: The 15 Most Marketable Athletes in Sports History
