The NFL isn’t just about touchdowns and tackles—it’s also about branding, buzz, and big-time endorsements. Whether they’re showing up in commercials, dominating Instagram, or launching their lifestyle brands, these stars know how to market themselves just as well as they play the game.
From breakout quarterbacks to viral wide receivers, these are the players who are capturing the spotlight and cashing in. Here’s a look at the 20 most marketable NFL stars right now, ranked from 20 to 1.
20. Brock Purdy
Purdy went from Mr. Irrelevant to must-watch in record time. His rise has captured the hearts and attention of both fans and brands alike.
19. Micah Parsons
Parsons brings serious energy on defense and knows how to work a camera as well. His social media game is almost as strong as his pass rush.
18. Amon-Ra St. Brown
St. Brown’s confidence and consistency are paying off in a big way. Fans love him, and brands are starting to notice, too.
17. Aidan Hutchinson
He’s become a cornerstone in Detroit, and the Midwest can’t get enough of him. Hutchinson is the kind of player companies love to spotlight.
16. Justin Herbert
Herbert’s calm demeanor and rocket arm have made him a top-tier quarterback and a rising face in the marketing world. He’s gaining traction with major endorsements and steadily building a loyal fan base.
15. C.J. Stroud
Stroud burst onto the scene, instantly turning heads. His calm composure translates to significant marketing potential.
14. George Kittle
Kittle’s personality is as big as his plays. With his wrestling-loving energy and easygoing charm, he’s a favorite for fans and brands alike.
13. Aaron Rodgers
Rodgers may not play every snap anymore, but his name still rings out in headlines and ad campaigns. Whether it’s insurance commercials or hot takes on talk shows, his brand continues to command attention.
12. Dak Prescott
As the face of the Cowboys, Prescott’s reach stretches coast to coast. He’s reliable on the field and relatable off of it.
11. Russell Wilson
Wilson’s brand has staying power thanks to his leadership, charisma, and off-field ventures. He knows how to play both the media and marketing games.
10. Christian McCaffrey
McCaffrey blends clean-cut charm with elite performance. That combo makes him a go-to for everything from drinks to tech.
9. Jayden Daniels
Daniels is already climbing the merch charts and building a national profile. His star is rising fast, and brands are hopping on board.
8. Josh Allen
With a cannon arm and charm to match, Allen’s appeal goes beyond Buffalo. He’s a regular in commercials and always easy to root for.
7. Lamar Jackson
Lamar’s electric style and unmistakable personality resonate with fans everywhere. He’s as dynamic in ads as he is on Sundays.
6. Jalen Hurts
Hurts brings both poise and polish to everything he does. Whether he’s rocking a suit or scoring touchdowns, he’s always on-brand.
5. Joe Burrow
Burrow’s got that swagger that sells. Calm, confident, and clutch—he checks every marketing box.
4. Justin Jefferson
Between the gritty and the gloves, Jefferson knows how to go viral. His flair on the field makes him a marketer’s dream off the field.
3. Saquon Barkley
Barkley’s explosive runs make highlight reels, and his off-field presence makes headlines. Fans and sponsors both can’t get enough.
Read More: 15 NFL Players Who Treated the Team Like a One-Man Brand
2. Patrick Mahomes
Mahomes is everywhere—and for good reason. He’s the face of multiple brands and the NFL itself.
Read More: The 15 Most Marketable Athletes in Sports History
1. Travis Kelce
Kelce is the total package, with charisma, crossover appeal, and an A-list relationship that puts him in a different stratosphere. He’s the most marketable player in football right now, and it’s not even close.
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