The WNBA isn’t just growing—it’s booming, and a lot of that has to do with the players who are turning heads far beyond the hardwood. With savvy social media moves, major brand partnerships, and undeniable star power, these athletes are helping reshape what it means to be a sports icon.
From established vets to breakout rookies, the league is loaded with marketable talent ready to take over campaigns, commercials, and Instagram feeds. Here are the 20 WNBA stars currently dominating the marketing scene and making significant moves both on and off the court.
20. Skylar Diggins (Seattle Storm)
Even after dealing with injuries, Skylar’s name still holds significant weight in the brand world. With years of partnerships and a loyal online following, she’s always in the mix when it comes to marketability.
19. Rhyne Howard (Atlanta Dream)
Howard has been steadily rising since entering the league, and brands are taking notice. With highlight-worthy skills and growing popularity, her marketing stock is on the rise.
18. Kate Martin (Golden State Valkyries)
From Iowa standout to Golden State fan favorite, Kate Martin has made a name for herself in record time. She may not be the star that some of these other players are, but her connection to Caitlin Clark, fantastic work ethic, and approachable personality have made her a marketing darling in the making.
17. Jonquel Jones (New York Liberty)
Jones brings international flavor, MVP accolades, and a calm confidence that appeals to fans worldwide. She’s a strong brand ambassador with global reach.
16. Alyssa Thomas (Phoenix Mercury)
Thomas plays with grit and heart, and that toughness translates well for sponsors. Fans love her reliability, and brands love her work ethic.
15. Satou Sabally (Phoenix Mercury)
Between her international appeal and versatile game, Sabally’s marketability knows no borders. She’s a global star with a unique look and voice.
14. Kelsey Mitchell (Indiana Fever)
Mitchell’s game speaks for itself, and now her social following is catching up. As the Fever rises in popularity, so does her marketability.
13. Kelsey Plum (Los Angeles Sparks)
Plum’s personality is as bold as her game, and fans love every bit of it. Between her championships, social presence, and candid interviews, she’s a top-tier pick for brands.
12. Kahleah Copper (Phoenix Mercury)
From Finals MVP to franchise cornerstone, Copper’s rise has been fast and fierce. She’s stepped into the spotlight and hasn’t looked back.
11. Aliyah Boston (Indiana Fever)
Boston has quickly become one of the faces of Indiana’s franchise with her dominant play and down-to-earth energy. Her growing fan base and national appeal make her a rising star in the endorsement world.
10. Arike Ogunbowale (Dallas Wings)
Ogunbowale’s clutch moments and fearless attitude make her a fan magnet. She’s got that “it” factor that brands love to bet on.
9. Cameron Brink (Los Angeles Sparks)
Brink brings Gen Z energy, a huge online following, and fashion-forward vibes to the table. She’s already a breakout rookie when it comes to endorsements.
8. Napheesa Collier (Minnesota Lynx)
Collier’s leadership and well-rounded game make her a fan favorite in Minnesota and beyond. Her presence in league promotions is only growing.
7. Breanna Stewart (New York Liberty)
A decorated veteran with Olympic medals, a WNBA championship, and MVP honors, Stewart has long been a brand favorite. She continues to lock down national endorsements with ease.
6. Sabrina Ionescu (New York Liberty)
Ionescu’s name has been buzzy since college, and she hasn’t slowed down. She’s at the center of multiple campaigns and constantly represents the league on the national stage.
5. Jewell Loyd (Las Vegas Aces)
Loyd’s smooth game and big-stage experience keep her in the public eye. She’s a mainstay in league ads and one of the most consistent faces in WNBA marketing.
4. Paige Bueckers (Dallas Wings)
Fresh out of college and already securing major deals, Bueckers is poised to be a marketing superstar. Her popularity didn’t skip a beat when she went pro.
3. A’ja Wilson (Las Vegas Aces)
Wilson is the epitome of a franchise player—both on the court and in the advertising world. With a charismatic presence and massive success, she’s a marketer’s dream.
Read More: 16 Female Athletes Who Dominated the Marketing Game
2. Angel Reese (Chicago Sky)
Reese knows how to own a moment and connect with fans like few others. Her mix of confidence, style, and star power makes her a go-to for brand deals.
Read More: The WNBA’s Officiating Crisis: Stars Speak Out, League Under Pressure
1. Caitlin Clark (Indiana Fever)
No surprise here—Clark’s the centerpiece of a WNBA revolution. She’s changing the game and cashing in while doing it, with the whole world watching.
Read More: The 15 Most Marketable Athletes in Sports History
